The Sensory Lab, led by Dr. Uyen Phan, is located in the Keck Center for Science and Engineering on the Chapman University campus in Orange, CA. We are one of the many labs within the Food Science Department, dedicated to exploring the complex relationship between food, sensory perception, and human behavior.

Our mission at the Sensory Lab is to serve as a premier hub for sensory science, where academia meets industry to drive innovation and excellence. We are dedicated to conducting high-quality research, providing exceptional education and training, and collaborating with industry partners to advance knowledge and solve practical problems. Through our interdisciplinary approach, we aim to make significant contributions to both academic scholarship and industry practice in the dynamic field of sensory science.

At the Sensory Lab, we specialize in a broad range of sensory research. Our work focuses on understanding how these sensory experiences influence consumer preferences, behavior, and decision-making. This knowledge helps industries refine product development, enhance marketing strategies, and improve consumer satisfaction.