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AACU Survey

  • 95% of employers “put a priority on hiring people with the intellectual and interpersonal skills that will help them contribute to innovation in the workplace”
  • 93% of employers say that they are asking employees to “take on more responsibilities and to use a broader set of skills than in the past”
  • 95% of employers say that “a candidate’s demonstrated capacity to think critically, communicate clearly, and solve complex problems is more important than their undergraduate major”
  • 91% of employers say that “the challenges their employees face are more complex than they were in the past.”
  • Every year, more than 1/3 of the entire US labor force changes jobs.
  • Today’s students may have between 10-14 jobs by the time they are 38.
  • 50% of workers have been with their company less than 5 years.
  • Every year, more than 30 million Americans are working in jobs that did not exist in the previous quarter.
  • “My company lives and dies on our ability to innovate and to create the new products and processes that give us an edge in this very competitive global economy. ESCO needs people who have both a command of certain specific skills and robust problem-solving and communication skills.” Steven Pratt, CEO, ESCO Corp. and Chair of the Oregon Business Council
  • “Human work will increasingly shift toward two kinds of tasks: solving problems for which standard operating procedures do not currently exist, and working with new information—acquiring it, making sense of it, communicating it to others….today, work that consists of following clearly specified directions is increasingly being carried out by computers and workers in lower-wage countries. The remaining jobs that pay enough to support families require a deeper level of knowledge and the skills to apply it.” Frank Levy and Richard Murnane, “Dancing with Robots” (2013)
  • Silicon Valley high-tech entrepreneur Santosh Jayaram said, “English majors are exactly the people I’m looking for.” Why? Because in today’s era of digital products and digital marketing, companies need people who can tell the story of their products. They need writers who can make those necessary connections—bridges—between what the product offers and the potential consumer’s values, needs, and experiences.