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Burger King | Word of Mouth
Burger King has had their episodes of competition with other fast food chains. In this particular battle against Wendy's, Burge (More)
Chapter 6: Conformity and Influence in Groups
1. Indoctrination An example of conformity is an indoctrination, or formal initiation, into a group. More specifically, this happens a lot in college campuses t (More)
CHP 6 Peer Pressure
The pressure to conform to peers begins early in life. When I think about peer pressure, my mind immediately going to Juul. Juul is very much a social thing in today's society, especially among teens and college students. Many teens and college st (More)
Burger King | Viral Marketing In 2019, Burger King developed a fun new feature on their app that allowed consumers to virtually set competitors' advertisements on fire. As a reward, they would be given a free Whopper. The use of the (More)
Gillette We Believe | Reference Group Gillette's We Believe: The Best Men Can Be campaign demonstrates the concept of a reference group. The target audience in this advertisement/campaign is adult (More)
CHP 6 Group Buying
I am going to be attending the Be Rare Foundation "A Rare Day." There is going to be a series of speakers and panels of industry game-changers, mi (More)
CHP 6 Viral Marketing
Viral marketing is a huge part in today's technology and social media filled world. "In his bestselling book The Tipping Point, for example, Malcolm Gladwell (2002) argued that in the same way a sick person can start an epidemic of the flu, so to (More)
Chapter 6: Artifact 2: Morality as motivated resistance hypothesis
The topic I'm going to be talking about the morality as motivated resistance hypothesis. This hypothesis basically states that individuals with higher or very strong moral grounds or standards will resist pressure to confirm better than those who don (More)
Chapter 6: Artifact 1: Social influence model
The social influence model is, as the book describes, refers to how individuals change their behaviors, sometimes 180, in order to meet the demands of the group. (Glass & Seiter, 2018). Sadly, I was the victim of such a theory, something I'm not (More)
Chapter 6: Artifact 1: Reflexive Metacommunication
Reflexive metacommunication is all about framing a message in a way that the persuader wants it to be heard. In reflexive metacommunication, the persuader interprets, classifies, or in other ways, comments on one's own message. (Glass & Seiter, (More)
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