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Chapter 5: Communicator Characteristics & Persuasion
Chapter 5: By: Ashley Nelsen Persuasion and older people: The life stages hypothesis ( Sears, 1981) says that there is a relationship between age and persuadability. This hypothesis found that older people between the ages of 58-80 tend to be (More)
CHP 5 Gender
There are some gender stereotypes when it comes to alcoholic beverages. Historically and in general, beer tends to be a male-related beverage. Heineken, a well known beer brand, recently released as ad that aimed to challenge the stereotypes of bo (More)
CHP 5 Culture
Countries have varying perspectives, opinions, and outlooks on life. Advertisers need to understand this when promoting their products to different countries. "Perhaps the most commonly discussed dimension of cultural variability is known as indiv (More)
CHP 5 Cognition
"Research also shows that people high in the need for cognition are persuaded differently than their brain-relaxing counterparts. Although people high in the need for cognition pay close attention to messages, evaluating and scrutinizing all the time (More)
SK-II | Self-Monitoring SK-II introduces their Pitera product with futuristic tones and magical abilities. The video begins with an artificial intelligence female robot who dips her hands into the Pitera and obtains magical pow (More)
PassItOn | Individualism vs Collectivism
          In the featured billboard advertisement, Malala covers the poster with text stating, “Girls should learn (More)
Chapter 5: Artifact 1: Association
Persuaders use association to link a person, product, or idea to something that already is loved or hated by their desired audience (Glass & Seiter, 2018). They use words that make us accept something without even thinking about it. I was scr (More)
Chapter 5: Artifact 2: Omission/Card Stacking
Omission is a downplaying tactic that persuaders use to omit the bad information about a person or product. (Glass & Seiter, 2018).  The persuader does something called "card stacking" where they only present the infor (More)
Chapter 5: Artifact 2: Authoritarianism
The topic I'm going to cover today is the concept of authoritarianism, something we also learned in chapter five. Authoritarianism is essentially the enforcement or self-enforcement to an authority figure in your life, for instance, your mother, at y (More)
Chapter 5: Artifact 1: Dogmatism
As we learned about in chapter 5, dogmatism is essentially the tendency or overall attitude to have certain principles or thoughts as undeniably true. (Glass & Seiter, 2018). Even if there's evidence, or someone else has a different opinion, you (More)
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