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Chapter 10: Compliance Gaining
Chapter 10 By: Ashley Nelsen 1.Compliance Compliance "is referring to changes in a person's overt behavior"(350). Compliance gaining is using persuasion t (More)
CHP 10 Authority and Liking Theory
The principles of authority and liking suggest that we are more likely to be persuaded by people when we perceive them to be credible and likable. https://youtu.be/yr5cjyokVUs This Milgram Obedience Experiment was an experiment about learning. (More)
CHP 10 Reciprocity
"Cialdini observed compliance gaining as it occurs in “real life,” and as a result, developed a “typology” of seven underlying principles of social influence that professional persuaders rely on to be effective (Cialdini, 1993, 2016)." The princip (More)
CHP 10 Design Logic
https://youtu.be/NdKsA4q-FFA "When families are strong, America is strong." In this political advertisement "Family Strong", Hillary Clinton uses images and stories of her family and her background to help relate to her audience. She was aligning (More)
Chapter 10: Compliance Gaining
~My Life Experience…~ Growing up, I always looked up to my mother. She had an extremely rigorous work schedule that required her to travel often, and she was, and remains to be, the major “breadwinner” of my family. Even with that immense pressure (More)
Chapter 10 + 11: The Perks of Being an Influencer
The Importance of Reciprocity and Free Will (☆★★★★) One of my favorite services I wanted to highlight as an artifact is a progra (More)
Chapter 10: I'm Your Venus
Little Brand Take Big Brand One of the hardest things new brands can do is enter the market. The task is increasingly more challenging when it’s a market headed by large, household names like Apple and Nike. Don’t get me wrong, these brands are inti (More)
Chapter 10: Compliance Gaining (Part 2)
By: Cece Nguyen 1. Positive Altercasting https://www.youtube.com/watch?v=gb9r4XH3SkI This UNICEF commercial was broadcasted both on television and YouTube in 2015 and is an example of positive altercasting (Marwell & Schmidt, 1976). When Har (More)
Chapter 10: Artifact 2: Interaction goals
I'll be focusing specifically on a type of secondary goal, aka the interaction goals. An interaction goal focuses on the social aspect of an action and in essence, maintaining a public image of "good" and "impressive." (Glass & Seiter, 2018). An (More)
Chapter 10: Artifact 1: Social desirability bias
The example of persuasion that I'm going to focus on today is social desirability bias. This is a type of bias that highlights how survey respondents tend to answer questions in a mannerism that is favored by others to better their social standing (G (More)
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